Program

As this will be the first Level 3 IAPCO EDGE Seminar, the content will be in more in-depth along with real case studies. Detailed program is as shown below:

Date Time Program Speaker
Day 1
Apr 19
08:30 – 10:00 Opening + Icebreaker -
10:00 – 10:30 Coffee Break -
10:30 – 12:00 What trends are affecting the meeting industry?

Trends that impact how clients work, including how medical professionals manage technology
Michelle
12:00 – 13:00 Lunch Break -
13:00 – 14:30 How clients select a destination and suppliers?

How clients think, what they want to know, and what makes their decision making easy or difficult for association conferences
Mathias / Jan
14:30 – 15:00 Coffee Break -
15:00 – 16:30 Association and Corporate Markets Globally

The maturity and growth of corporate and association business events varies across the world. Where are they going, what are the major differences and are there any similarities? Topics such as decision making, mindset and business practices will be addressed
Michelle / Mathias
17:00 – 19:00 Welcome Reception -
Day 2
Apr 20
08:30 –10:00 Design a total experience for your meetings (Session 1)

Long term impacts and opportunities of bringing a meeting to a destination, mechanisms to collect and share data about those impacts and opportunities, and marketing including promotion for future buyers
Mathias / Michelle
10:00 – 10:30 Coffee Break -
10:30 – 12:00 Design a total experience for your meetings (Session 2) Mathias / Michelle
12:00 – 13:00 Lunch Break -
13:00 – 14:30 Evolution of PCO business model (Session 1)

How PCO business models are changing, what that means for others in the supply chain and PCO pricing models
Jan / Mathias
14:30 – 15:00 Coffee Break -
15:00 – 16:30 Evolution of PCO business model (Session 2) Jan / Mathias
Day 3
Apr 21
08:30 – 10:30 Team Management

Cultural intelligence and building productive and engaged teams
Michelle / Mathias
10:30 – 11:30 Summary & Feedback Jan/Mathias/Michelle

*Program is subject to change.